Sports

#NeymarChallenge Craze Has The Internet Rolling

Neymar’s antics at the 2018 World Cup have officially gone viral. The latest example? Some halftime savagery from Mexican club Tijuana at a preseason friendly.

Brazil was eliminated by Belgium on Friday, but its star left a lasting impression on the tournament, and on the world. His legacy has crystallized in the form of the “Neymar Challenge,” which … well, we’ll just let you watch:

The rolling race seems to be a Tijuana invention. The Neymar Challenge, though, is not. It’s the newest internet phenomenon.

It’s infiltrated youth soccer camps and practices:


It was performed at a big watch party for Belgium’s quarterfinal against Brazil:


… and TV shows …


… and the sets of TV shows …


It’s everywhere. It’s sweeping the globe.

It is, in all honestly, a bit harsh on Neymar. There’s a method to his madness. He had an excellent tournament. And he’s far from the only one who flops. But there’s no going back now.

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